Privacy Policy

Last Updated: January 2024

1. INFORMATION WE COLLECT

To provide you with our exceptional fashion experience, we collect the following types of information:

Personal Information You Provide:

• Identity Data: Name, username, date of birth, gender
• Contact Data: Email address, phone number, shipping address
• Payment Data: Credit/debit card details (processed securely through PCI-compliant systems), PayPal information
• Transaction Data: Details about purchases of our BM x SM collections, animal print items, performance sneakers, and other trend-setting products
• Profile Data: Preferences, interests, wish lists, style preferences
• Communications Data: Your interactions with our customer service team

Automatically Collected Information:

• Technical Data: IP address, browser type, device information
• Usage Data: How you navigate our site, products you view, items added to cart
• Location Data: General location for currency and shipping calculations

2. HOW WE USE YOUR INFORMATION

We use your information to deliver the bold, confident shopping experience you expect from Steve Madden Store:

• Process Your Orders: To fulfill purchases of our latest collections including The Red Trend, Booties, and MUST HAVES
• Personalized Shopping: To recommend styles that match your bold fashion choices
• Global Customer Service: To provide support for our international customers
• Security & Fraud Prevention: To protect against unauthorized transactions and maintain the security our customers trust
• Marketing Communications: To inform you about new arrivals, limited-time drops, and exclusive BM x SM releases (only with your consent)
• Site Improvement: To enhance your browsing experience and optimize our product offerings

3. DATA SHARING AND DISCLOSURE

We value your privacy and only share your information in the following circumstances:

• Service Providers: Trusted partners who help us operate our website, process payments, and deliver your fashion finds worldwide
• Legal Requirements: When required by law or to protect our rights and the security of our community
• Business Transfers: In connection with any merger, sale of company assets, or acquisition
• With Your Consent: We never sell your personal data to third parties for their marketing purposes

4. INTERNATIONAL DATA TRANSFERS

As a global brand shipping to customers worldwide (except select Asian regions and remote areas), your data may be transferred and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws and provide adequate protection for your information.

5. DATA SECURITY

Your security is our priority, just like in our payment processing:

• SSL Encryption: All data transmitted to our site is protected by 256-bit SSL technology
• PCI Compliance: We maintain Payment Card Industry Data Security Standards
• Secure Storage: Payment details are never stored on our servers
• Access Controls: Limited access to your personal information on a need-to-know basis
• Regular Security Assessments: Continuous monitoring and improvement of our security measures

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Transaction data is typically maintained for 7 years to comply with legal obligations.

7. YOUR RIGHTS AND CHOICES

You have control over your personal information:

• Access & Correction: You can review and update your personal information in your account settings
• Marketing Preferences: Manage your subscription to our trend alerts and fashion updates
• Data Portability: Request a copy of your personal data in a structured format
• Deletion Rights: Request deletion of your personal information, subject to legal requirements
• Withdraw Consent: Withdraw previously given consent at any time

To exercise these rights, contact us at [email protected]

8. COOKIES AND TRACKING TECHNOLOGIES

Like the latest fashion trends, our website uses cookies to enhance your experience:

• Essential Cookies: Required for site functionality, shopping cart, and secure checkout
• Performance Cookies: Help us understand how customers interact with our site
• Functionality Cookies: Remember your preferences and style selections
• Targeting Cookies: Used to deliver relevant fashion content and advertisements

You can control cookie preferences through your browser settings. Note that disabling some cookies may affect your shopping experience.

9. CHILDREN’S PRIVACY

Our “Kids” collection is designed for young fashion enthusiasts, but our website is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. THIRD-PARTY LINKS

Our website may contain links to third-party sites, such as social media platforms. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

11. POLICY UPDATES

We may update this policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the new policy on our site with an updated “Last Updated” date.

12. CONTACT US

Shop with confidence, express your bold style, and trust that your privacy is protected as fiercely as your fashion choices are daring.